Building your Personal Brand on LinkedIn

With nearly 500 million members, LinkedIn is by far one of the most popular social platforms for professionals and has grown into the ultimate personal branding tool.

One of the biggest misconceptions about LinkedIn is that it is only valuable for those in job search. LinkedIn has evolved to become one of the most essential resources for professional networking.

Are you using LinkedIn to its fullest potential? A well crafted LinkedIn Profile allows you to put your best foot forward and build your credibility online. Expand your professional network, showcase your expertise and build your personal brand.

Learning Objectives:

-Introduction to LinkedIn

-Strategies on how to develop a compelling and unique Profile page

-Understand various functions within LinkedIn and how to use them to your advantage

-Integrating online and offline Networking

-Building a powerful online brand