Page 10 - BOMA Spring 2017 Insider

CREATING

A TALENT ACQUISITION

STRATEGY
By Laine Jubinville
Talent Acquisition, Human Resources
National Leasing

Whether your organization
consists of a few dozen, a few
hundred or a few thousand

employees, when it’s time to
add to your team, having a

well-orchestrated, candidate-
friendly and on-brand talent
acquisition strategy is essential.

alent acquisition is the process of
discovering and acquiring skilled
talent for organizational needs.
Building strong, cohesive teams is
high on the priority list for nearly every
organization regardless of size, product
offering or industry. Recruiting and hiring How do you attract people to your Perspective candidates will reach out
is one of the most important parts of any organization? First, you need a strategy directly to learn more about the culture
organization’s success. It goes without that is creative, flexible and offers a great as a result of a blog post. Similar to
saying that attracting and retaining candidate experience. Relationships are a marketing campaign, in the end go
top talent will benefit an organization; the fundamental piece and back bone of where your target audience is hanging
however, that is certainly easier said any effective talent acquisition strategy. out. Candidates are now using their
than done. Highly skilled, experienced smartphones to begin a job search,
candidates can sometimes be hard to The Landscape has Changed so there’s no doubt that social media
find. Finding the best and the brightest Take advantage of social media – it plays a significant role. Incorporating
takes time and a thorough strategy in plays a big part in recruitment today. some form of a social strategy once
today’s market. Your approach should reach, target ready to move forward will be key.
Often the talent acquisition plan is and engage candidates on platforms Additionally, a mobile and user friendly
overlooked as the need to hire is such as LinkedIn, Facebook and Twitter. career page and applicant tracking
immediate. Take time to breathe before Blog posts are another great avenue to system where candidates can upload
jumping into panic mode; attracting connect with candidates. Our fabulous their resumes and apply for available
talent should be approached with care Marketing and Communications team positions with the touch of a button
and attention. When done correctly, this at National Leasing does a wonderful is a must. Organizations now need to
will set an organization apart from the job sharing and connecting with our evolve with digital initiatives to engage
competition and result in both attracting audiences to create buzz and lay an increasingly digital audience.
and retaining talent. the ground work for conversations.

9 BOMA MANITOBA INSIDER | ISSUE 7 | SPRING 2017