BOMA Blog

Sustainability in commercial real estate goes beyond action—it’s also about communication. While companies are investing in retrofits, zero-waste initiatives, and other green strategies, the challenge lies in telling the story with clarity and credibility. In this feature, experts in social media, public relations, and commercial real estate share insights on how effective sustainability messaging can build trust, support leasing, and elevate a company’s brand.

Greg Rogers, CEO & President of UM Properties GP Inc., is redefining what it means to lead with purpose in real estate development. With more than 30 years of experience, Rogers brings a passion for sustainability and community-building to the ambitious Southwood Circle project in Winnipeg. Guided by science, stewardship, and cultural respect, his vision is to create a community where people and nature thrive together — setting a powerful example for the future of sustainable development.

BOMA member firm ft3 Architecture Landscape Interior Design helped shape a landscape rooted in reconciliation, collaboration, and cultural respect, for the Kapabamayak Achaak Healing Forest.

True North Real Estate Development’s bold plan to redevelop Portage Place aims to turn the struggling downtown mall into a vibrant mixed-use hub. Focused on housing, healthcare, and community services, the project emphasizes reconciliation, accessibility, and long-term revitalization. With strong partnerships and a vision to reconnect communities, the transformation could spark a broader downtown renewal and redefine how people live, work, and gather in Winnipeg’s core.

BOMA Manitoba events offer more than networking—they create a welcoming space where genuine relationships form. Longtime members like Shane Storie, Dom Costantini, and Pearce McDonald highlight how BOMA events create a welcoming environment where meaningful connections form naturally—often leading to long-term business opportunities.